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BP's Digital Signage Screens Drive Triple-Digit Sales

Sales lift stories tend to be hard to come by from retailers and brands using digital signage, often because they’re not overly motivated to tell competitors what’s working. But here’s a short case study out of New Zealand about screens in the forecourts and inside New Zealand BP gas stations and c-stores.


 

To test the impact of screens at the gas pumps and inside behind the cash counter, a test was run across the network, built around a Doritos product. The results:

  • drove a lift in sales of 171% week-on-week
  • increased Doritos category share within chips from 6% to 15% week-on-week
  • improved their salty category sales by 8% week-on-week
The results to date have encouraged BP to move forward with digital development into the existing network at other consumer touch points at POS and on pump displays.
In addition to being an effective communications platform, this dynamic customer engagement network provides BP a new revenue stream via media advertising from both trade and external advertisers.

To receive consultation or order Digital Signage solution you can in DigiSky company.

The source: www.sixteen-nine.net