Sales lift stories tend to be hard to come by from retailers and brands using digital signage, often because they’re not overly motivated to tell competitors what’s working. But here’s a short case study out of New Zealand about screens in the forecourts and inside New Zealand BP gas stations and c-stores.
To test the impact of screens at the gas pumps and inside behind the cash counter, a test was run across the network, built around a Doritos product. The results:
- drove a lift in sales of 171% week-on-week
- increased Doritos category share within chips from 6% to 15% week-on-week
- improved their salty category sales by 8% week-on-week
In addition to being an effective communications platform, this dynamic customer engagement network provides BP a new revenue stream via media advertising from both trade and external advertisers.
To receive consultation or order Digital Signage solution you can in DigiSky company.
The source: www.sixteen-nine.net