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"Yandex" begins measuring the audience of Moscow billboards

"Yandex" is creating a system of located in Moscow billboard audience measurement. It will allow to evaluate audience of each screen in each period of time. Company is developing measurement system with “Espar-analytic”, which is specialized at researches of outdoor advertisement market. "Yandex" will estimate an amount of people, who have seen advertisement at Moscow streets on the basis of data received from mobile devices on which geological services “Yandex.Navigator” and “Yandex.Maps” are installed. "Yandex" will determine the whole amount of the audience, it’s gender, age for each digital billboard. Source: Vedomosti.