Today the pursuance of marketing research needs significant financial investment and time and the result becomes outdated in several weeks, because the market is changing all the time.
Fortunately, decisions allowing to make calculation and analysis of audience automatically and continuously and providing the company with all necessary dates for making decisions at any time are already exist.
It is computer systems of automated audience measurement.
Automated audience measurement is a professional complex computerized solution which allows to pull up, collect and analyze information about your clients:
- duration of store visit
- interests under the store visit
- direction of movement in the salesroom
With this solution you receive:
- your customers demographics
- statistics of watching one or another advertising video
- analysis of customers’ behavior in the point of sale
Modern automated audience measurement systems allow to integrate them with the current advertising media devices on the objects and as a result to produce targeted advertising campaign in the points of sales.