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Cell projection in Das Schloss shopping mall

Several years ago because of developing of LCD and LED technologies the using of projection solutions on the points of sale stepped on the back site. Projection on the floor that used to be popular didn’t get expected results and 3D mapping came to the show industry.

However lately projection solutions became popular again. Technologies are changing and the quality of images from projectors is not lower than on a display. Moreover projection solutions have a range of advantages. For example with projector you can project ideal image in any size, on any surface and anywhere. Besides, such solution will be more cost effective than a display analogue.

Today you can find such projection solutions in points of sale like projection on shopping windows, interactive projection, projection on a projection screen or on any other surfaces, on-line translation of sport events in the bars or in the recreation zones in shopping malls.

A very unusual projection solution was realized in Das Schloss (translated as Castle) shopping mall in Berlin with the usage of our partner's, AV Stumpfl, software and hardware. With the help of projection the cell of the shopping mall transformed to underwater world.


Oliver Mohr, center manager at Das Schloss explained: "We wanted projected multimedia to cover the 1,200 meter interior of the shopping center. Because the interior has a lot of architectural lighting, we wanted the visual system to be even brighter so our visitors could fully immerse themselves in an underwater world."


A beautiful underwater scene of coral, schools of fish and even mermaids were projected on the cell of the shopping mall. For this installation 78 projectors were used. AV Stumpfl’s software was used to create a single seamless projected image.


Among honoured guests of the official opening of the installation at Das Schloss mall were local dignitaries and media. Such a bright and unusual project became a public discourse in the media.

To learn more about the project please follow the link.

If you would like to learn more about projection solutions or to receive quotation, please contact us.