LED constructions give infinite possibilities of visualization. They are used for presentation of advertising-informative materials in the form of graphics and video. The main advantage of it is that the construction of any sizes and configuration can be created:
- curved screens
- media facades
- display windows
- totems and etc.
Modern LED technologies are aimed either at external using (outdoor) or at internal using (indoor). LED constructions become more and more demanded in different market segments. The area of using LED-installations is very wide: from a small LED sign in a shop show-window to the large screen on the stadium or media facade on the public place.
Among advantages of LED constructions:
- climate resilience (for OUTDOOR-solutions)
- independence from the lightness
- brightness and sharpness of the picture
- effectiveness and dynamics of the content
- opportunity to create any sizes and shapes
Besides visual appeal and informative function, LED constructions can become additional income stream, unique marketing and branding tool. The story of sponsorship of a WC on soccer in the Republic of South Africa is indicative in this sense: one sports brand bought general sponsorship, and another – advertising time on a media facade of 1600 sq.m on the high-rise building near stadium. The advertising image on a media facade was looked through almost from all points of the city, from stadium and got to broadcastings. This sport brand spent less money than another one for general sponsorship, and the effect was much higher.